Even long time ago, we have marketing personnel such as assistants, specialists and supervisor or manager. Since we are in a new age, everything has evolved in the corporate world. When internet was developed and introduced to people, our lives changed drastically.
They say there are both pros and cons when incorporating the internet world to our professional careers but if you are going to survey and review the effects and impact of web to our professions, you will realize that there are more advantages than negative feedbacks.
The marketing team is responsible for promoting the brand, product or any service that the company offers to their target clients. Web Marketing basically is the same thing and the only difference is the method used. Obviously, web marketing uses the internet to reach the potential customers. Instead of using the old school techniques such as flyers, billboards, TV ads, etc., blogs and social media are used to endorse.
Do not get me wrong, because the methods mentioned are still effective and widely used. The only problem that we see here is the budget. Unlike when through web or the internet, you only have to spend a little or none at all.
Imagine giving away flyers to strangers on the street. Do you think it is worth the effort and expenses? How about sending promotional materials thru email, social media or website? Is it not more convenient and practical?
Of course, working in front of the computer as a marketer is easier and more comfortable than reaching out to your prospects to different locations every day. Therefore, Web Marketing is an effective modern method used by internet marketers and advertisers (Marketing executives as what we used to call them) to endorse whatever the company or business owner needs to promote. A great example of a web marketing Company is Kick Media Brisbane SEO, they provide a full digital solution to meet most industries needs.