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This checklist is a high level list of activities to include in the project plan. The list below is extremely generalised and may not look realistic for all the projects. It varies highly from project to project. Our idea of displaying it is just give a list of essential things which you might skip off due to any reasons.
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Phase 1 : Preparation and Planning Briefing
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Appraisal of existing web site
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Confirmation of corporate and marketing objectives
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Budget indication
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Roles and Responsibilities
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Pilot Selection
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Initial timetable
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First draft web marketing plan.
- Phase 2: Content development
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Overall look 'n feel
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Standards and templates
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Information Architecture
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Navigation Paths
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Interactions
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Writing
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Page mark up
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Response forms / scripts
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Other special content.
- Phase 3: Technical
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Server/ provider selection
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Mirror sites - if applicable
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Server software
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Domain registration
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Applications development
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Transaction and payment systems development e.g. catalogues, shopping baskets
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Supported browsers
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Development systems
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Management processes
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Technical standards.
- Phase 4: Testing and Going Live
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Page quality check, validation
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Link testing
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Coherence consistency checking
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Security testing - password access etc.
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Transaction testing
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Complete testing off-line
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User testing
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Site uploading.
- Phase 5: Marketing
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Marketing model - ads, referrals etc.
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The 7Ps - how are these addressed?
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Link negotiation
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Marketing 'hooks' in each relevant page
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Response mechanisms
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Entries in search engines
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Off-line promotion
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Research and feedback
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Data Collection (e.g. web stats) and Analysis
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Revised marketing plan.
- Phase 6: Sustenance
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Webmaster activities
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Content feedback
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Content updating programme
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Commissioning new content
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Supporting new facilities e.g. video plug-ins
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Link maintenance
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Update release planning.
- Phase 7: Management Processes
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Overall project management - progress vs. plan
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Use liaison
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Legal and contractual e.g. copyrights
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Release / change control
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Performance measurement system
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Budgeting
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Ongoing roles and responsibilities
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Documentation
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Process Descriptions
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Extracting Lessons
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Periodic strategic audits and reviews.
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We welcome you to contact our team to learn more about how we can put our expertise and experience to work for you!
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Talented staff experienced in most of the web
technologies |
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Talk directly with project leaders that are
attentive to your needs |
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Our designers, developers, content writers and SEO's
work together to get the maximum output |
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Due to our huge
experience we can understand your requirement lot
faster and with very less explanations.
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Counseling in all areas of marketing and
recommendation to services we don't handle. |
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One stop shop for all of your web related needs |
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Our
prices are competitive & can go as low as $6/hour
without any compromise to the quality |
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